Roddy Ricch – “The Box” (Music Video)

Released on February 28, 2020, “The Box” is a standout track from Roddy Ricch’s debut album, Please Excuse Me for Being Antisocial. The song achieved significant commercial success, spending eleven weeks at number one on the US Billboard Hot 100 and topping charts in several other countries. Its popularity was bolstered by viral moments on social media platforms, particularly due to Ricch’s distinctive “eee err” ad-lib. Wikipedia+4Pitchfork+4Wikipedia+4Wikipedia+1Wikipedia+1

Design & Visual Breakdown:

• The music video, co-directed by Roddy Ricch and Christian Breslauer, features a series of surreal and high-energy scenes, including street racing, basketball games, bank heists, and Ricch delivering a speech from the White House.
• The visuals are rich with symbolism, depicting Ricch’s rise to fame and his versatility as an artist.
• The video’s dynamic transitions and imaginative scenarios align with the song’s themes of ambition and success.Wikipedia+6Wikipedia+6Wikipedia+6

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